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  Ultimo has been synonymous with quality-crafted, cleavage-enhancing lingerie since Michelle Mone OBE launched the label in1996. With a growing portfolio of signature styles including perfect-fit bras and seamless briefs, each collection offers flawless foundation pieces alongside fashion-forward designs.

  As one of the UK’s leading designer lingerie brands, Ultimo rose to fame thanks to the innovative use of silicone gel within its designs. Used within many of its designs, the silicone adds up to two cup sizes giving fabulous cleavage whilst maintaining an extraordinarily ‘natural’ look.

  Since its launch Ultimo has become one of the most famous lingerie brands in Europe thanks to its high-profile media campaigns featuring famous celebrity models. The brand gained global recognition when the now iconic ‘Miracle Solutions Plunge Bra’ was famously worn to boost the cleavage of Julia Roberts in her Oscar-winning performance inErin Brockovich.

  Ultimo remains committed to delivering gorgeous and expertly crafted lingerie for every occasion in sizes up to a G cup and continues to go from strength-to-strength thanks to its fashion collections, core solutions, swimwear and beauty brands including Ultimo UTan.