Lenovo insurance and the media business people fight in a dilemma-www.gpsoo.net

Lenovo insurance and the media "business people" fight in a dilemma: Sina App live on-line blogger to guide Hong Kong level2 market through mechanism cards Lenovo questioned and criticized the media’s face is not one or two days, almost every time the past retreats or even dangerous for machine, but this week, but in the media with "business people" fighting. In February 15th, business figures published the article "truth: is Yang Yuanqing a qualified Lenovo CEO?" The author Chi Yuzhou from Yang Yuanqing, business performance, Lenovo investment value, Lenovo mergers and acquisitions, Yang Yuanqing salary, Yang Yuanqing team were analyzed, Yang Yuanqing as Lenovo CEO whether to be competent to put forward many questions. Just one day later, WeChat certified "Lenovo (Beijing) Co., Ltd." public number published signed "non-stop Lenovo people" article, "are you a qualified self media people?" Response articles. The article refutes the truth by word and by word, even the "commercial figures" have to admit the digital mistakes, and issued the original articles and apology statements in February 16th. Here, it seems that Lenovo has just experienced a storm of public opinion, and the storm will soon subside. Who knows in February 17th, "business people" announced in public, said received sent claimed by the Legend Group Limited commissioned by Zhong Lun law firm PDF version of the lawyer’s letter said, never shirk should bear the legal responsibility, willing to dialogue with Yang Yuanqing or Yang Yuanqing published a signed article, to objectively and impartially on Lenovo and Mr. Yang Yuanqing. Lenovo has not responded to this statement. Three days, a giant IT PK from the media drama introduction, seems to be waiting for the end before the final climax. The public opinion center of Listed Companies in China seems that the rise of self media not only achieves the equality of the right of speech between individuals and large organizations, but also makes the traditional large institutions in the public opinion field in the wind. One voice can be magnified through social networks, public opinion noise traditionally has been the equivalent of grand temperament. Enterprises must have a new insight into the change of public opinion environment. As Deweier has mentioned in reverse, with the changing environment, the average person seems to have become a disadvantage. The story of David shepherd’s victory over Goliath is not unique to the war, but also in the field of public opinion. As an article on tiger sniffing online, why was the Lenovo Empire baffled by a self media writer? The "counter attack" of Lenovo’s public relations at the tactical level is not fast but not resolute, but no matter how to counterattack and how to break through specific data, this public relations war has been launched according to the agenda setting of "commercial characters". Whether it is association or black Association, in these three days, as long as the "Lenovo" as keywords search, get for Yang Yuanqing is not qualified CEO discussion. The field of public opinion, on the Yang Yuanqing pay argue, with Lenovo scores late universe searching, commercial character plot in Wanbao dispute in theory, and the comparison of Lenovo and HUAWEI, have become the consumer public opinion of spectators naturally or half unconsciously lenovo. What is a business, in different interests?

联想险与自媒体“商业人物”的缠斗 左右为难 新浪财经App:直播上线 博主一对一指导 港股level2行情 翻看机构底牌   联想集团面对媒体的质疑和批评已经不是一两天,过去几乎每次都全身而退甚至化危为机,但是在这一周,却陷进了跟自媒体“商业人物”的缠斗之中。   2月15日,商业人物发表文章《真相:杨元庆是合格的联想CEO吗?》,作者迟宇宙从杨元庆上任、经营业绩、联想投资价值、联想的并购、杨元庆薪酬、杨元庆团队进行了分析,对杨元庆作为联想CEO是否称职提出多方面质疑。   仅仅一天之后,微信认证为“联想(北京)有限公司”的公众号发表署名“不停的联想人”的文章《你是一名合格的自媒体人吗?》的回应文章。文章逐字逐句批驳《真相》一文,就连“商业人物”也不得不承认的数字错误,并在2月16日发布订正版的文章和致歉声明。   到这里,看似联想刚刚经历了一次舆论风波,而且风波很快平息。谁知道2月17日,“商业人物”在公众号发布消息,称收到自称受联想集团有限公司委托的中伦律师事务所所发的PDF版律师函,表示绝不推卸所应承担的法律责任、愿意与杨元庆对话或发表杨元庆署名文章,继续客观、公正地关注联想集团和杨元庆先生。对这份声明,联想至今没有回应。三天时间,一场IT巨头PK自媒体的大戏起承转合,似乎依然在等待大结局之前最后高潮。   中国上市公司舆情中心看来,自媒体的崛起不仅做到了个人和大机构话语权的平等,甚至让传统的大型机构在舆论场中处于下风。个人的声音通过社交网络得以放大,传统意义上的舆论噪音已经相当于洪钟大吕。企业必须重新洞察舆论环境的变化。正如格拉德维尔在《逆转》中提到的那样,随着环境的变化,一般人看起来的优势已经成为劣势。牧童大卫战胜歌利亚的故事并非商战独有,同样包含在舆论场中。   正如虎嗅网上的一篇《联想帝国为何被一位自媒体写手给难住了?》所述,联想公关在战术层面的“反击”不可谓不迅速不坚决,但是无论怎样反击,怎样掰扯一个个具体的数据,这场公关大战已经按照“商业人物”的议程设置而展开。无论是挺联想还是黑联想,在这三天里只要以“联想”为关键词搜索,得到的都是对于杨元庆是不是合格CEO的讨论。舆论场中,关于杨元庆薪酬的争辩,迟宇宙与联想恩怨的勾陈,商业人物在万宝之争中的阴谋论,以及联想和华为的对比,都成为有意无意的看客对联想的舆论消费。   一家企业究竟怎么样,身处不同利益相关者的角色,本身就有不同的观点。从这个角度说,联想是不是好公司,杨元庆是不是好领导,这些问题不是哪一家媒体或者自媒体就能给出标准答案的。但是媒体可以决定受众怎么考虑问题。在这一点上,“商业价值”以及迟宇宙都感觉到了联想在舆论中的形象的变化。这些变化,推动商业人物的一篇质疑成为联想和杨元庆舆论危机的引爆点。   从2015年初开始,媒体陆续注意到联想手机业务在国内的不佳表现,《财经天下》周刊的《华为联想手机风云》甫一发表,即使读者身处联想和行业之外,也意识到媒体得到了联想“高层深喉”的爆料,有了联想手机业务“下滑、衰退”的印象。在1月29日的联想年会上,联想控股董事长、联想集团创始人柳传志表示,联想由于PC业务被压缩,手机、服务期业务暂未形成气候,联想正面临着第四道坎。尽管2月初联想发布2015财年三季报,公司业绩恢复增长和移动业务扭亏为盈成为最大亮点,但恰逢春节期间,错失了扭转舆论风向的最佳时机。   联想与商业人物的这场PK尚未结束,杨元庆也不太可能像王健林一纸诉状将自媒体告上法庭。联想集团有完善的公司治理框架和管理制度,杨元庆做CEO称职不称职,联想董事会和投资人会做出判断,而不是通过媒体质疑和舆论审判。眼下,联想集团依然要迈过这第四道坎,只不过其中多了媒体关系这一课。 进入【新浪财经股吧】讨论相关的主题文章: